Tales of the Cocktail 2008 schedule

Updated schedule

Day 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:30 23:59
Wed 10:30 Professional Series: Is the Customer Always Right? 12:00
Wed 12:30 Professional Seires: Research Drink Recipes and Collecting Drink Books 14:00
Wed 14:00 Toast to Tales of the Cocktail 15:00
Wed 14:30 Professional Series: How to Create the Right Cocktail Menu for your Bar or Restaurant 16:00
Wed 14:30 Professional Session: How to Get Your City, Bar, Recipe or Bartender More Media Coverage 16:00
Wed 15:00 Chef and The Fat Man Live Broadcast Wednesday 17:00
Wed 16:00 New Orleans Original Cocktail Tour Wednesday 18:30
Wed 16:00 The First International Symposium of Cocktail Shaker Collectors 18:30
Wed 16:30 Professional Series: Designing Smarter Bars 18:00
Wed 16:30 Professional Series: Emerging Spirits: What is the Next Big Thing? 18:00
Wed 17:00 Tales of the Cocktail Revives "The Green Hour" Absinthe Ritual 18:30
Day 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:30 23:59
Thu 10:30 Great Bars of the World and What Makes Them Great 12:00
Thu 10:30 How to Taste Like a Professional 12:00
Thu 10:30 Swinging Sangrias 12:00
Thu 10:30 To Have and Have Another: The Hemingway Bartender's Companion 12:00
Thu 12:00 Bourbon, Blues and Bluegrass 14:00
Thu 12:30 Artisan Spirits 14:00
Thu 12:30 History of Bar Snacks, and Current Crispy, Crunchy Trends 14:00
Thu 12:30 Juniperlooza- A Journey Deep into the Heart of Mother's Ruin 14:00
Thu 12:30 Molecular Mixology 14:00
Thu 14:30 Artisan Still Design and Construction 16:00
Thu 14:30 Cognac and Armagnac, Understanding the Nuances of the Spirits 16:00
Thu 14:30 The Scented Trail: Techniques on How to Develop Aroma in Your Cocktails 16:00
Thu 16:00 New Orleans Original Cocktail Tour Thursday 18:30
Thu 16:30 A British Invasion of the American Cocktail Hour 18:00
Thu 16:30 Hausgemacht: A Look into Modern Nano-Distilling 18:00
Thu 16:30 Latino Libations 18:00
Thu 17:30 Cocktail Hour 19:30
Thu 20:00 Spirited Dinner at 5 Fifty 5 23:00
Thu 20:00 Spirited Dinner at 7 on Fulton 23:00
Thu 20:00 Spirited Dinner at Andrea's 23:00
Thu 20:00 Spirited Dinner at Antoine's 23:00
Thu 20:00 Spirited Dinner at Bacco 23:00
Thu 20:00 Spirited Dinner at Bombay Club 23:00
Thu 20:00 Spirited Dinner at Bourbon House 23:00
Thu 20:00 Spirited Dinner at Brennan's 23:00
Thu 20:00 Spirited Dinner at Cafe Adelaide 23:00
Thu 20:00 Spirited Dinner at Cafe Giovanni 23:00
Thu 20:00 Spirited Dinner at Commander's Place 23:00
Thu 20:00 Spirited Dinner at GW Fins 23:00
Thu 20:00 Spirited Dinner at Iris 23:00
Thu 20:00 Spirited Dinner at La Cote Brasserie 23:00
Thu 20:00 Spirited Dinner at MILA 23:00
Thu 20:00 Spirited Dinner at Palace Cafe 23:00
Thu 20:00 Spirited Dinner at Pelican Club 23:00
Thu 20:00 Spirited Dinner at Ralph's on the Park 23:00
Thu 20:00 Spirited Dinner at Redfish Grill 23:00
Thu 20:00 Spirited Dinner at Restaurant August 23:00
Thu 20:00 Spirited Dinner at Stella 23:00
Thu 20:00 Spirited Dinner at The Delachaise 23:00
Thu 20:00 Spirited Dinner at Wolfe's in the Warehouse 23:00
Thu 20:00 Spirited Dinner at Zoe 23:00
Thu 22:00 Cocktails, Conversations & Crunchy Thursday
Day 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:30 23:59
Fri 10:30 Amore Amari: A Very Bitter History of Bitter Spirits in Apertif Service and Cocktails 12:00
Fri 10:30 How To View Beer As An Ingredient Rather Than The Drink Unto Itself 12:00
Fri 10:30 Jerry's Kids: The Life, Drinks and Legacy of Professor Jerry Thomas 12:00
Fri 10:30 Pantry Raid: Brunch Drinks from the Fridge 12:30
Fri 12:00 Branding the Bride 14:00
Fri 12:30 Cocktails with a Kick: Absinthe Returns to America 14:00
Fri 12:30 Rum, Ron, Rhum 14:00
Fri 12:30 Shochu -- The Other Japanese Alcohol 14:00
Fri 12:30 The Whiskies You've Never Tasted Before 14:00
Fri 14:30 A Brief, Irreverent History of the Tavern/Bar Trade 16:00
Fri 14:30 Grape Expectations! 16:00
Fri 14:30 History of Liqueurs and Cordials, and Their Important Role in Cocktails, Both Classic and Contemporary 16:00
Fri 14:30 The Three Amigo's: The Three Most Important Drinks You Need to Know and Why 16:00
Fri 15:00 Chef and The Fat Man Live Broadcast Friday 17:00
Fri 16:00 New Orleans Original Cocktail Tour Friday 18:30
Fri 16:30 Cocktails Of Old Raj: East Meets West at India's Bar 18:00
Fri 16:30 Essential Guide to American Whiskey 18:00
Fri 16:30 Rye Nation 18:00
Fri 16:30 Sensory Perception in Mixology/What Your Taste Buds Are Telling You 18:00
Fri 18:00 Royal Street Strut 20:30
Fri 19:30 Bar Chef Challenge 21:00
Fri 20:00 Rum and All That Jazz 23:00
Fri 21:30 The Ultimate Bloody Mary Championships 23:30
Fri 22:00 Cocktails, Conversations & Crunchy Friday
Day 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:30 23:59
Sat 10:30 Bottoms Up: A Spirited History of Drink in Canada 12:00
Sat 10:30 Cocktail Market 16:30
Sat 10:30 Morning Glory Cocktails 12:30
Sat 10:30 Potions of the Caribbean: Lost Cocktails from America's Post War Playground 12:00
Sat 10:30 Regional Trends in American Cocktails 12:00
Sat 10:30 The Cafes of Paris 12:00
Sat 12:30 J.M. Legendre and the History of Herbsaint 14:00
Sat 12:30 Spice and Ice: The Art of Spicy Cocktails 14:00
Sat 12:30 The Green Seasonal Bar 14:00
Sat 14:30 Cracking the Egg: The Tradition, Challenges and Potential of Eggs in Cocktails 16:00
Sat 14:30 Encore Spirits Glass Tasting with Georg Riedel 16:00
Sat 14:30 The Cocktail Garnish From Functional to Fabulous 16:00
Sat 15:00 Cocktail Cinema 18:00
Sat 16:00 New Orleans Original Cocktail Tour Saturday 18:00
Sat 16:30 Making Your Own Cocktail Ingredients 18:00
Sat 16:30 Rediscover the Traditions of Vodka 18:00
Sat 18:00 Tales of the Cocktail Tiki Block Party 21:00
Sat 20:30 Tales of the Cocktail Spirit Awards 23:30
Sat 22:00 Cocktails, Conversations & Crunchy Saturday
Day 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:30 23:59
Sun Final Sip at The Reverse Happy Hour 14:00
Sun 10:30 Bartending Techniques 101 and Barware 12:00
Sun 10:30 New Orleans on Fire 12:00
Sun 10:30 The Gentelman's Companion: The Life and Times of Charles H. Baker, Jr. 12:00
Sun 12:30 Famous New Orleans Spirits 14:00
Sun 12:30 The Flowing Bowl 14:00
Sun 12:30 The History of the Margarita 14:00

[Late Sunday afternoon events have been omitted.]


Compiled from information at http://www.talesofthecocktail.com/2008/tickets.php; blogged on April 5, 2008

Summary Table:
 [Detailed List below]

Wednesday:

TimePanel
10:30 am-
12:00 pm
The Concept of Service
12:30 pm-
2:00 pm
Research Drink Recipes and Collecting Drink Books
12:30 pm-
2:00 pm
Tales Of The Cocktail Tasting Room
2:00 pm-
3:00 pm
Toast to Tales of the Cocktail
2:30 pm-
4:00 pm
How to Create the Right Cocktail Menu for your Bar or Restaurant
2:30 pm-
4:00 pm
How to Get Your City, Bar, Recipe or Bartender More Media Coverage
2:30 pm-
4:00 pm
Tales Of The Cocktail Tasting Room
2:30 pm-
4:00 pm
Tales Of The Cocktail Tasting Room
3:00 pm-
5:00 pm
Chef and the Fat Man Live Broadcast
4:00 pm-
6:30 pm
The First International Symposium of Cocktail Shaker Collectors
4:00 pm-
6:30 pm
New Orleans Original Cocktail Tour
4:30 pm-
6:00 pm
What is the Next Big Spirit or What is the Next Big Thing?
4:30 pm-
6:00 pm
Designing Smarter Bars
4:30 pm-
6:00 pm
Tales Of The Cocktail Tasting Room
4:30 pm-
6:00 pm
Tales Of The Cocktail Tasting Room
5:00 pm-
6:30 pm
The green hour absinthe ritual and Musee de l'Absinthe
9:30 pm-
12:00 am
Save the Daiquiri Party

Thursday:

TimePanel
10:30 am-
12:00 pm
Great Bars of the World and What Makes Them Great
10:30 am-
12:00 pm
To Have and Have Another: The Hemingway Bartender's Companion
10:30 am-
12:00 pm
How to Taste Like a Professional
10:30 am-
12:00 pm
Swinging Sangrias
10:30 am-
12:00 pm
Tales Of The Cocktail Tasting Room
10:30 am-
12:00 pm
Tales Of The Cocktail Tasting Room
12:00 pm-
2:00 pm
Bourbon, Blues and Bluegrass
12:30 pm-
2:00 pm
Hausgemacht: A Look into Modern Nano-Distilling
12:30 pm-
2:00 pm
Juniperlooza
12:30 pm-
2:00 pm
History of Bar Snacks, and Current Crispy, Crunchy Trends
12:30 pm-
2:00 pm
Mar-Tea-Nis for Two?
12:30 pm-
2:00 pm
Tales Of The Cocktail Tasting Room
12:30 pm-
2:00 pm
Tales Of The Cocktail Tasting Room
2:30 pm-
4:00 pm
Artisan Still Design and Construction
2:30 pm-
4:00 pm
Cognac and Armagnac, Understanding the Nuances of the Spirits
2:30 pm-
4:00 pm
The Scented Trail: Techniques on How to Develop Aroma in Your Cocktails
2:30 pm-
4:00 pm
Tales Of The Cocktail Tasting Room
2:30 pm-
4:00 pm
Tales Of The Cocktail Tasting Room
4:00 pm-
6:30 pm
New Orleans Original Cocktail Tour
4:30 pm-
6:00 pm
Molecular Mixology
4:30 pm-
6:00 pm
Latino Libations
4:30 pm-
6:00 pm
The Flowing Bowl
4:30 pm-
6:00 pm
Tales Of The Cocktail Tasting Room
5:30 pm-
7:00 pm
Cocktail Hour
8:00 pm-
11:00 pm
Spirited Dinners
10:00 pm-
12:00 am
Around The Table: Cocktail Conversations

Friday:

TimePanel
5:30 am-
9:00 am
Mancow's Morning Madhouse Live from Fulton Street
10:30 am-
12:00 pm
How To View Beer As An Ingredient Rather Than The Drink Unto Itself
10:30 am-
12:00 pm
Pantry Raid: Brunch Drinks from the Fridge
10:30 am-
12:00 pm
Cocktails Of Old Raj: East Meets West at India's Bar
10:30 am-
12:00 pm
Jerry's Kids: The Life, Drinks and Legacy of Professor Jerry Thomas
10:30 am-
12:00 pm
Tales Of The Cocktail Tasting Room
10:30 am-
12:00 pm
Tales Of The Cocktail Tasting Room
12:00 pm-
2:00 pm
Branding the Bride
12:30 pm-
2:00 pm
Cocktails with a Kick: Absinthe Returns to America
12:30 pm-
2:00 pm
Bottoms Up: A Spirited History of Drink in Canada
12:30 pm-
2:00 pm
Shochu — The Other Japanese Alcohol
12:30 pm-
2:00 pm
Tales Of The Cocktail Tasting Room
12:30 pm-
2:00 pm
Tales Of The Cocktail Tasting Room
2:30 pm-
4:00 pm
Rye Nation
2:30 pm-
4:00 pm
The Three Amigo's: The Three Most Important Drinks You Need to Know and Why
2:30 pm-
4:00 pm
History of Liqueurs and Cordials, and Their Important Role in Cocktails, Both Classic and Contemporary
2:30 pm-
4:00 pm
A Brief, Irreverent History of the Tavern/Bar Trade
2:30 pm-
4:00 pm
Tales Of The Cocktail Tasting Room
2:30 pm-
4:00 pm
Tales Of The Cocktail Tasting Room
3:00 pm-
5:00 pm
Chef and Fat Man Live Broadcast
4:00 pm-
6:30 pm
New Orleans Original Cocktail Tour
4:30 pm-
6:00 pm
Sensory Perception in Mixology/What Your Taste Buds Are Telling You
4:30 pm-
6:00 pm
Amore Amari: A Very Bitter History of Bitter Spirits in Apertif Service and Cocktails
4:30 pm-
6:00 pm
Essential Guide to American Whiskey
4:30 pm-
6:00 pm
Tales Of The Cocktail Tasting Room
6:00 pm-
8:30 pm
Royal Street Strut
7:30 pm-
9:00 pm
Bar Chef Challenge
8:00 pm-
11:00 pm
Rum and All That Jazz
9:30 pm-
11:30 pm
The Ultimate Bloody Mary Championships
10:00 pm-
12:00 am
Around The Table: Cocktail Conversations

Saturday:

TimePanel
10:30 am-
12:00 pm
The Gentleman's Companion: The Life and Times of Charles H. Baker, Jr.
10:30 am-
12:00 pm
Regional Trends in American Cocktails
10:30 am-
12:00 pm
Potions of the Caribbean: Lost Cocktails from America's Post War Playground
10:30 am-
4:30 pm
Cocktail Market
10:30 am-
4:30 pm
Tales Of The Cocktail Tasting Room
10:30 am-
4:30 pm
Tales Of The Cocktail Tasting Room
10:30 am-
12:30 pm
Morning Glory Cocktails
12:30 pm-
2:00 pm
Spice and Ice: The Art of Spicy Cocktails
12:30 pm-
2:00 pm
The Green Seasonal Bar
12:30 pm-
2:00 pm
J.M. Legendre and the History of Herbsaint
12:30 pm-
2:00 pm
Tales Of The Cocktail Tasting Room
12:30 pm-
2:00 pm
Tales Of The Cocktail Tasting Room
2:30 pm-
4:00 pm
The Cafes of Paris
2:30 pm-
4:00 pm
Artisan Spirits
2:30 pm-
4:00 pm
Encore Spirits Glass Tasting with Georg Riedel
2:30 pm-
4:00 pm
Tales Of The Cocktail Tasting Room
2:30 pm-
4:00 pm
Tales Of The Cocktail Tasting Room
2:30 pm-
4:00 pm
Tales Of The Cocktail Tasting Room
2:30 pm-
4:00 pm
Tales Of The Cocktail Tasting Room
3:00 pm-
6:00 pm
Cocktail Cinema
4:30 pm-
6:00 pm
Cracking the Egg: The Tradition, Challenges and Potential of Eggs in Cocktails
4:30 pm-
6:00 pm
Making Your Own Cocktail Ingredients
6:00 pm-
9:00 pm
Tales of the Cocktail Tiki Block Party
9:30 pm-
11:30 pm
Spirit Awards
10:00 pm-
12:30 am
Around The Table: Cocktail Conversations

Sunday:

TimePanel
9:00 am-
12:00 pm
Final Sip at The Reverse Happy Hour
10:30 am-
12:00 pm
Rum, Ron, Rhum
10:30 am-
12:00 pm
Bartending Techniques 101 and Barware
10:30 am-
12:00 pm
New Orleans on Fire
12:30 pm-
2:00 pm
The History of the Margarita
12:30 pm-
2:00 pm
The Cocktail Garnish From Functional to Fabulous
12:30 pm-
2:00 pm
Famous New Orleans Spirits
2:00 pm-
4:00 pm
Around The Table: Cocktail Conversations
5:00 pm-
7:30 pm
The Wormwood Society First Grande Soiree d'Absinthe



Detailed List:

Wednesday

Wed 10:30 am - 12:00 pm

The Concept of Service

Moderator; Donna Hood of Cheers
Invited Panelists: Doug Frost, Steve Olsen, Jim Meehan and Charlotte Voisey present differing views of ideal bar service.

Wed 12:30 pm - 02:00 pm

Research Drink Recipes and Collecting Drink Books

Presented by Mud Puddle Books, Inc.
Moderators: Brian Rea and Jeffrey Pogas
Invited Panelists: Jonathan Pogash, Jack Robertiello

A discussion about researching cocktails, ingredients, and recipes including categories, drink families and research sources. Also includes a look at collecting drink recipe books, including what books everyone should have in their collection.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Hendrick's Gin

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Wed 02:00 pm - 03:00 pm

Toast to Tales of the Cocktail

The Hotel Monteleone Riverview Room, 214 Rue Royal
Free Admission

Toast the most spirited event of the summer. Join Tales of the Cocktail and our authors, chefs, mixologists and celebrity guests as we kick-off the fifth annual event to celebrate the history of the cocktail and the culture of dining and drinking. Make a toast and taste the Official Cocktail of Tales of the Cocktail.

Wed 02:30 pm - 04:00 pm

How to Create the Right Cocktail Menu for your Bar or Restaurant

Presented by Plymouth Gin and Plymouth Sloe Gin
Moderator: Julie Reiner
Invited Panelists: Willy Shine and Eben Klemm

This session will feature a panel discussion about how to create the right cocktail list for your restaurant or bar. At Flatiron, Julie Reiner has had to change her menu over the years due to an increase in volume and change in clientele. Panelist Willy Shine has created cocktail menus for high volume night clubs, and Panelist Eben Klem has the tough job of creating menus for the Be Our Guest Restaurant Group.

How to Get Your City, Bar, Recipe or Bartender More Media Coverage

Presented by Grand Marnier and Navan Natural Vanilla Liqueur
Moderator: Lauren Clark
Invited Panelists: Jeffrey Lindenmuth, Jenny Adams, Jennifer Baum and Andrew Knowlton

Interested in how a particular cocktail, bar, bartender or even bar scene gets media attention? This panel offers a glimpse into the various ways that cocktails and the people who make them become news. The panelists, who include writers, editors, PR professionals and bloggers, offer a range of perspectives. Featured cocktails showcase both trendy and classic ingredients, as well as the creativity of modern mixologists.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by Cruzan Rum

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Sagatiba Cachaca

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Wed 03:00 pm - 05:00 pm

Chef and the Fat Man Live Broadcast

Hotel Monteleone Carousel Bar, 214 Rue Royal
Free Admission!

Join Kevin Jenkins and Chef Fred Genovese, of the show, "The Chef and the Fat Man hosts of the only LIVE radio cooking show in the country. Feel the love and leave with a sample packet of their Love Rub and Seasonings, daily in the Carousel Bar.

Wed 04:00 pm - 06:30 pm

The First International Symposium of Cocktail Shaker Collectors

Hotel Monteleone Riverview Room, 214 Rue Royal
Presented by Sonnema vodkaHERB
Led by Stephen Visakay

We will cover the history of the swizzle stick and cocktail shaker from the 1800's to the rise of cocktail culture today, how to still find vintage barware at bargain prices, and collecting obsessions.

New Orleans Original Cocktail Tour

Meets and Begins in the Hotel Monteleone Lobby
Presented by St. Germain Elderflower Liqueur

Take a walk through history - with a twist - on the New Orleans Original Cocktail Tour, as you explore the famous bars and restaurants of the French Quarter and the stories and spirits that made them famous. Tours meet and begin in the Hotel Monteleone lobby daily.

Wed 04:30 pm - 06:00 pm

What is the Next Big Spirit or What is the Next Big Thing?

Presented by Barsol Pisco, Plymouth Gin and Plymouth Sloe Gin
Moderator: Donna Hood of Cheers
Invited Panelists: Noah Rothbaum, Ryan Magerian, Chad Solomon, Christy Pope and Eric Schmidt , Research Director for Adams Beverage Group

The combined talents of Ryan Magarian, Chad Solomon, and Christy Pope come together to host this seminar on the popular question: What's next . . . a question that is always being pondered by bartenders, bar owners, spirit companies, and the press. What is next? What is the next big thing? What's new, hip, and trendsetting?

Designing Smarter Bars

Moderator: Tobin Ellis
Invited Panelists: Dave Commer

Everybody knows that bartenders rarely have any say in how their workstations are planned. Architects, Interior Designers, and General Contractors all pitch operators on their vast experience designing profitable bars. Sometimes even Chefs are planning bar equipment plans. So why are so many bars so poorly conceived and built? Who is the right person to plan an efficient bar? What are the real reasons for this epidemic problem and are there any real solutions? Where can you find the nuts & bolts of designing a smarter bar?

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by Square One Organic Vodka

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Plymouth Sloe Gin

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Wed 05:00 pm - 06:30 pm

The green hour absinthe ritual and Musee de l'Absinthe

Vive La France, 823 Rue Royal
Presented by La Fee, Lucid, Marteau and Pernod-Absinthe

Tales of the Cocktail revives "The Green Hour"

By the mid-1870s the green hour had become a daily ritual at many of Paris' bars and cafes. From l875 to l913 the annual consumption of absinthe per inhabitant in France increased fifteen times, by 1913 drinkers were consuming 10.5 million gallons a year. Unlike many everyday aperitifs, absinthe was historically almost always prepared and drunk in a highly specific way - this, the so-called "absinthe ritual" was part of the reason for its popularity and for the unique position it has always held in the pantheon of drinks. While the elements of the basic ritual are well known, there are many refinements which both enhance the pleasure of preparing the drink and subtly improve the taste of the finished absinthe. The proper method will be discussed while you enjoy tastings of various absinthes including Lucid, the first legal Absinthe in the United States in 97 years along with Pernod-Absinthe, La Fee and Marteau.

This event will also feature the first US Book signing by Marie-Claude Delahaye. Marie-Claude Delahaye, a lecturer in cellular biology at the University of Pierre and Marie Curie in Paris, found her first absinthe spoon in 1981 and founded the Absinthe Museum in 1994 in Auvers-sur-Oise. Auvers-sur-Oise is about 40 minutes outside Paris where Vincent van Gogh, absinthe imbiber, and his brother Theo are buried, and where Pisarro and Cezanne once lived.

Come and join us at this event!

Wed 09:30 pm - 12:00 am

Save the Daiquiri Party

Arnaud's, 813 Rue Bienville
Presented by Rhum Clement

Save the Daiquiri is an effort to not forget what the original Daiquiri was intended to be. Just as every classic cocktail was born from certain legend, so goes the Daiquiri. Furthermore, this cocktail has fans from pedigree like other great cocktails of tradition. As great as this cocktail is in its simplicity, several other great cocktails have been developed based on the Daiquiri as its foundation. At the Save the Daiquiri event, we will serve the classic Daiquiri, other popular Daiquiris such as the Papa Doble, Daiquiris shaken with seasonal fruits, and then some signature daiquiris from the mixologists who will be there to help us behind the bar.

Thursday

Thu 10:30 am - 12:00 pm

Great Bars of the World and What Makes Them Great

Hotel Monteleone, 214 Rue Royal
Presented by Leblon Cachaca
Led by Simon Difford

Simon Difford's favorite bars in the world and what makes them special. Why do some bars feel right/ why the best bars improve with age while conversely, bad bars need a refit every few years. The role of talented bartenders and what distinguishes them will be discussed. Participants will learn what spirits the best bars in the world stock, and what is on the shelves of Simond Difford's own bar.

To Have and Have Another: The Hemingway Bartender's Companion

Hotel Monteleone, 214 Rue Royal
Presented by Laird's Applejack
Led by Phil Greene

Ernest Hemingway had a huge thirst for life and adventure, from deep sea fishing in the Gulf Stream to big game hunting in the Green Hills of Africa, to running the bulls in Pamplona and the dangers of battle in Italy. Papa also had a huge thirst for good food and drink, and it is reflected in his writing. Join Museum of the American Cocktail historian Philip Greene as he explores Hemingway's works, and sample some of the drinks that are featured in his writings. Enjoy the Jack Rose Cocktail (in The Sun Also Rises), and the famous Papa Doble Daiquiri (featured in Islands in the Stream), and the Hemingway Martini, and also hear passages from his works and anecdotes about his life and times.

How to Taste Like a Professional

Hotel Monteleone, 214 Rue Royal
Presented by Macallan Single Malt Scotch Whiskey
Led by Paul Pacult

Participation includes a flight of spirits, usually no more than six of various categories.

Swinging Sangrias

Hotel Monteleone, 214 Rue Royal
Presented by Boca Loca Cachaca and Martini & Rossi Vermouth
Led by Kim Haasarud

Sangrias have made a huge comeback over the past year. How does one make the Perfect Sangria? Learn how to shake up your own signature Sangria using a variety of different spirits, wines, and fresh seasonal fruit ranging from peaches to herbs to sake.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presenter TBA

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Bombay Sapphire

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Thu 12:00 pm - 02:00 pm

Bourbon, Blues and Bluegrass

The Bourbon House, 144 Rue Bourbon
Presented by Buffalo Trace Whiskey and Sazerac Rye Whiskey

Join Allen Katz and noted Kentucky Distillers (TBD — Parker Beam, Harlan Wheatley, Dave Pickerel) for a discussion on the global popularity of bourbon, classic and contemporary uses, and issues facing its continued growth. In addition, enjoy a related exploration and sampling of traditional New Orleans and Kentucky Blues, chosen for historical and cultural significance. A select tasting of bourbons will be presented and evaluated as well as bourbon-based cocktails.

Thu 12:30 pm - 02:00 pm

Hausgemacht: A Look into Modern Nano-Distilling

Presented by Catdaddy Carolina Moonshine and Junior Johnson's Midnight Moon
Led by Matthew Rowley
Invited Panelists: Mike McCaw, Ian Smiley

Authors McCaw, Smiley and Rowley give an overview in a panel discussion of how modern nano-distillers, with outputs even smaller than micro-distillers, are shifting away from moonshine into the realm of the sublime. With advances in still technology and access to reliable information, new generations of hobbyists and food and drink enthusiasts are leading a renaissance in high quality artisan distilling. The panel will give an overview of the last eighty years in American noncommercial distilling and its status today, of the types of stills in use today, and the legality of distilling one's own spirits. It will also include a discussion of making cuts and aging for home distillers as well as sampling of aged and unaged spirits. And, yes, the panelists will take questions.

Juniperlooza

Hotel Monteleone, 214 Rue Royal
Presented by Aviation Gin, Beefeater, Bols, and Plymouth Gin
Led by Ryan Magerian, Simon Ford, Phil Duff and Audrey Saunders

A high-energy presentation on the history of gin, and how each individual style of gin works differently in a cocktail dynamic.

History of Bar Snacks, and Current Crispy, Crunchy Trends

Hotel Monteleone, 214 Rue Royal
Led by Jennifer English

An up to the minute look at the bar snack world, this session will include an overview of the history of bar snacks and will include a discussion of classic and historic bar menus and bar merchandisers. Also presented will be a brief forecast of culinary trends that will prove influential in the bar business. Recipes and samples from a variety of venues will be provided.

Mar-Tea-Nis for Two?

Hotel Monteleone, 214 Rue Royal
Presented by Hendrick's Gin and SerendipiTea
Led by Charlotte Voisey

Inspired by the rising trend of tea in cocktails, this seminar will explore what might happen should the great American Cocktail Hour invade the British Afternoon tea. The use of jams, preserves and teas in cocktails will be discussed, demonstrated and served (with cucumber sandwiches on the side).

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by Moet-Hennessey

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Catdaddy Carolina Moonshine and Junior Johnson's Midnight Moon

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Thu 02:30 pm - 04:00 pm

Artisan Still Design and Construction

Hotel Monteleone, 214 Rue Royal
Presented by Catdaddy Carolina Moonshine and Junior Johnson's Midnight Moon
Led by Mike McGaw

Since the legalization of home distilling in New Zealand in 1996, there has been an upsurge in artisan small-scale distilling. This interactive session shows you what you need and how it's done.

Cognac and Armagnac, Understanding the Nuances of the Spirits

Hotel Monteleone, 214 Rue Royal
Presented by B&B, Gran Duque d'Alba and Hine Cognac
Led by Debra Argen and Edward Nesta

The session will include a brief history of Cognac and Armagnac, and a look at the regions and the terminology (XO, VSOP, etc) with audience participation to enhance the learning process in an entertaining manner.

The Scented Trail: Techniques on How to Develop Aroma in Your Cocktails

Hotel Monteleone, 214 Rue Royal
Presented by Stoli Vodka
Led by Audrey Saunders and Tony Conigliaro

Utilizing the olfactory in the cocktail experience, and discovering the importance of aroma in cocktails, and how smell affects the way we taste. An explanation of essences, hydrosols, and tinctures; how they differ, and the optimal uses for each. Don't stop with garnishing for looks—different techniques to utilize your garnish as an aroma-enhancer

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by Cruzan Rum

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Rhum Clement

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Thu 04:00 pm - 06:30 pm

New Orleans Original Cocktail Tour

Meets and Begins in the Hotel Monteleone Lobby
Presented by St. Germain Elderflower Liqueur

Take a walk through history - with a twist - on the New Orleans Original Cocktail Tour, as you explore the famous bars and restaurants of the French Quarter and the stories and spirits that made them famous. Tours meet and begin in the Hotel Monteleone lobby daily.

Thu 04:30 pm - 06:00 pm

Molecular Mixology

Hotel Monteleone, 214 Rue Royal
Presented by g'Vine Gin and St. Germain Elderflower Liqueur
Led by Jamie Boudreau, Eben Klemm and Eben Freeman

A discussion of molecular mixology, what it is and its uses and future behind the bar. We will explore very basic techniques (foams, dusts & caviar) and then demonstrate and discuss some of the more abstract techniques of Molecular Mixology.

Latino Libations

Hotel Monteleone, 214 Rue Royal
Presented by Bacardi Anejo, Barsol Pisco, Belvedere, Domaine de Canton and Sagatiba Cachaca
Led by Tony Abou-Ganim

Join Tony Abou-Ganim, The Modern Mixologist as he takes you on a journey of Latin Libations. Experience all that Latin spirits have to offer with their distinct flavors that make some of the best cocktails. Come and familiarize yourself with spirits like Cachaca, Pisco, and Rum, then learn how to re-create fabulous cocktails at home for friends and family.

The Flowing Bowl

The Hotel Monteleone, 214 Rue Royal
Presented by Batavia Arrack van Oosten and Hine Cognac
Led by Allen Katz and David Wondrich

As cocktail customs becomes couture, the classic punch bowl has started to come back into service. For two centuries, the concept of Punch was the core of cocktail culture and social festivities. Explore the origins, from early English and other European traditions to its contemporary revival. Taste classics and discuss the history of Arrack, Pisco, Planter's Brandy Milk, Fish House, Rocky Mountain and the Scorpion Bowl, for example.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Heaven Hill

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Thu 05:30 pm - 07:00 pm

Cocktail Hour

The Hotel Monteleone, 214 Rue Royal
Presented by Diageo

An event that allows guests to meet and greet authors of cocktail and culinary literature, purchase autographed copies, taste classic and contemporary cocktails preferred by the authors and dishes made with spirits on-site by local chefs. Local artists display their cocktail related items and an artist-designed home bar is auctioned off among other items. Spirited sponsors guaranteed to make your cocktail sampling unforgettable, are Tanqueray Rangpur, Smirnoff Vodka, Ciroc Vodka, Bulleit Bourbon, Captain Morgan Spiced Rum and Johnnie Walker Scotch.

Thu 08:00 pm - 11:00 pm

Spirited Dinners

Various Locations
Presented by Imbibe Magazine and Domaine de Canton

Famous New Orleans restaurants feature dinner pairings with unique menus designed by a chef and bar chef. Each course is paired with a cocktail and guests dine and mingle with the mixologists during dinner.

Thu 10:00 pm - 12:00 am

Around The Table: Cocktail Conversations

Hotel Monteleone Carousel Bar
Presented by PAMA Pomegranate Liqueur
Hosted by Jennifer English
Free Admission!

Join host Jennifer English of the James Beard Award Winning Food & Wine Radio Network for cocktail conversations in the Carousel Bar. English will create a virtual "state of the cocktail union" with leading luminaries in the field. The big stars of Tales of the Cocktails get cozy in the Carousel Bar and invite you to join them nightly.

Friday

Fri 05:30 am - 09:00 am

Mancow's Morning Madhouse Live from Fulton Street

Free Admission

Mancow's Morning Madhouse plans his first live broadcast from New Orleans during Tales of the Cocktail 2008. Mancow's Morning Madhouse is the ultimate hybrid innovation of fast-paced, sidesplitting entertainment and opinion/news. Combine that with today's top newsmakers and celebrities added heavily into the mix, and you have a show that spans a spectrum that reaches beyond anything heard on radio today. Mancow can be heard daily on AM-690/WIST from 5:30 a.m.-9:00 a.m.

The Mancow Muller Radio Show from Chicago is a nationally syndicated show. Currently the show is heard in 40 different markets across the country from 5:30am-10:00am CT including San Francisco, Houston, Philadelphia, Miami, Cincinnati, Reno, Atlantic City, New Orleans and Knoxville. Mancow is also a regular to the Fox News channel's Fox and Friends program In 2007 daily listenership exceeded 1.5 million listeners daily.

Listeners can attend the live broadcast on Friday, July 18th from Fulton Street.

Fri 10:30 am - 12:00 pm

How To View Beer As An Ingredient Rather Than The Drink Unto Itself

Hotel Monteleone, 214 Rue Royal
Led by Stephen Beaumont

Stephen Beaumont has been creating beer cocktails for years, in forms from simple blends like stout and fruit beer combinations, to complex creations like his Beer Sangria and the Compass Box Cocktail. In this session Stephen will discuss how to view beer as an ingredient in drinks, rather than a drink unto itself, and focus on two distinct ways in which beer can and should be used in cocktails. An overview of beer cocktails in history, from Egyptian spiced beer punches to the Colonial-era Beer Flip, will also be included. Participants will enjoy tastings of several beer cocktails and will leave the seminar with a whole new understanding and appreciation of the many facets of beer.

Pantry Raid: Brunch Drinks from the Fridge

Hotel Monteleone, 214 Rue Royal
Presented by St. Germain Elderflower Liqueur, Chilled Magazine and Martini Asti and Prosecco
Led by Tad Carducci and T. Thrasher

A humorous, entertaining and informative session on the history of traditional "daytime" spirits and cocktails, and on how to easily create new brunch classics from "leftovers" or whatever you may have sitting in your fridge, pantry, and liquor cabinet.

Cocktails Of Old Raj: East Meets West at India's Bar

Hotel Monteleone, 214 Rue Royal
Presented by Bols, Casoni Limencello, Death's Door Gin, Martin Miller's Gin and Q-Tonic
Led by Babs Harrison and Robert McGarvey

This session will explore India's unique contribution to the world's saloon, a contribution that expresses itself in perfumed gins, in tonic waters, in coconut-based distilled spirits and in a range of exotic spices that add a distinctively Indian flair to any cocktail.

Jerry's Kids: The Life, Drinks and Legacy of Professor Jerry Thomas

Hotel Monteleone, 214 Rue Royal
Presented by Plymouth Gin
Led by David Wondrich

If there were a patron saint of bartenders, it would be Jerry Thomas, the man who put together the world's first bartender's guide. This session will explore the man's life and his legacy, including newly uncovered biographical information about him and some of his successors, discussion of his classification of drinks, etc. Proposed panel members: Dale DeGroff, Gary Regan, Ted Haigh, Robert Hess.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by Sazerac Rye Whiskey

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Averna

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Fri 12:00 pm - 02:00 pm

Branding the Bride

Arnaud's, 813 Rue Bienville
Presented by Hpnotiq and Pearl Vodka

Marie McBride, style director of Brides Magazine and author of the best selling The Perfect Wedding series and the newly released Party Basics for New Nesters, will host a wedding luncheon seminar to discuss and toast Branding the Bride. From monogrammed wedding cakes to signature cocktails, savvy brides want to personalize their wedding day with the same zeal for branding as a professional marketing campaign. Marie will discuss trends and share real tales with her friends, Marcy Blum, celebrity wedding planner and Sylvia Weinstock, celebrity cake designer.

Fri 12:30 pm - 02:00 pm

Cocktails with a Kick: Absinthe Returns to America

Presented by Imbibe Magazine, La Maison d'Absinthe, Lucid Absinthe, Marteau Absinthe and Pernod-Absinthe.
Led by Gwydion Stone and Paul Clarke

A brief history of absinthe, highlighting its arrival in America and its use here as a cocktail ingredient. This session will include a demonstration and tasting of several classic and modern cocktails which use absinthe. Participants will also receive a limited edition absinthe spoon courtesy of La Maison d'Absinthe.

Bottoms Up: A Spirited History of Drink in Canada

Hotel Monteleone, 214 Rue Royal
Presented by Crown Royal
Led by Christine Sismondo and Kevin Brauch

Bringing some of the Bottoms Up: A Spirited History of Drink in Canada to New Orleans. The Canadian story of alcohol intersects with the American story in that Canadians were heavily involved in keeping America "wet" during the prohibition. Join Christine Sismondo and Kevin Brauch as they explain some of the background on Canada's alcohol history.

Shochu — The Other Japanese Alcohol

Hotel Monteleone, 214 Rue Royal
Presented by Domaine de Canton and Chilled Magazine
Led by Paul Tanguay and Tad Carducci

A detailed look at different Shochu, examining its unique production process and how it works within the concepts of the modern cocktail.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by The Family of Diageo Brands

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Domaine de Canton

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Fri 02:30 pm - 04:00 pm

Rye Nation

Hotel Monteleone, 214 Rue Royal
Presented by Malt Advocate, Sazerac Rye Whiskey, Rittenhouse Rye Whisky and Wild Turkey
Led by Allen Katz

Join Allen Katz and noted distillers for a discussion and incomparable tasting of American Rye Whiskeys. A recreation of the 'Round Table' published in Malt Advocate (Nov. 2007) will give attendees the opportunity to learn about the future of rye production in the US, and interact directly with the distillers who are at the forefront of the rye revolution.

The Three Amigo's: The Three Most Important Drinks You Need to Know and Why

Hotel Monteleone, 214 Rue Royal
Presented by Absolut Vodka and Plymouth Gin
Led by Simon Ford, Wayne Collins and Phil Ward

Long before the word cocktail was born and before this ubiquitous word began to define all mixed drinks, the world was drinking punches and slings. Between the Cocktail, Punch and The Sling you have the 3 most important drinks' families and from here you can build any cocktail. During this session we will take a closer look at the DNA of the cocktail, exploring and mixing 7 major families of drinks (Hi-balls, cocktails, sours, Collins, punches, milk punches and smashes) that are the basis of all mixed drinks, and then relaying that back to the 3 Amigos: The Punch, The Cocktail, and The Sling. We will create these classic mixed drinks and some of their modern relations for you.

History of Liqueurs and Cordials, and Their Important Role in Cocktails, Both Classic and Contemporary

Hotel Monteleone, 214 Rue Royal
Presented by Chartreuse and St. Germain Elderflower Liqueur
Guests will also have the opportunity to Sample B&B, Benedictine, Drambuie and DiSaronno
Led by Rob Cooper

Liqueurs (elixirs) were one of the first spirits created, by the alchemists of the 1100's...To this day they are an integral part of cocktails, as a modifier, and they are some of the most storied products still available today, can you say, Chartreuse!, Benedictine, Cointreau, and Absinthe.

A Brief, Irreverent History of the Tavern/Bar Trade

Hotel Monteleone, 214 Rue Royal
Presented by Laird's Applejack
Led by Brian Rea

A timeline overview dating back to the Egyptians and Romans, 1770 B.C. to 1096 A.D.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by The Family of Diageo Brands

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Beefeater Gin

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Fri 03:00 pm - 05:00 pm

Chef and Fat Man Live Broadcast

Hotel Monteleone Carousel Bar
Free Admission!

Join Kevin Jenkins and Chef Fred Genovese, of the show, "The Chef and the Fat Man hosts of the only LIVE radio cooking show in the country. Feel the love and leave with a sample packet of their Love Rub and Seasonings, daily in the Carousel Bar.

Fri 04:00 pm - 06:30 pm

New Orleans Original Cocktail Tour

Meets and Begins in the Hotel Monteleone Lobby
Presented by St. Germain Elderflower Liqueur

Take a walk through history - with a twist - on the New Orleans Original Cocktail Tour, as you explore the famous bars and restaurants of the French Quarter and the stories and spirits that made them famous. Tours meet and begin in the Hotel Monteleone lobby daily.

Fri 04:30 pm - 06:00 pm

Sensory Perception in Mixology/What Your Taste Buds Are Telling You

Hotel Monteleone, 214 Rue Royal
Presented by Bombay Sapphire
Led by Darcy S. O'Neil
Invited Panelists: Robert Hess, Jamie Boudreau and Audrey Saunders

Have you ever wondered why a certain cocktail tastes great to you, but the person sitting next to you finds it unpalatable? In this session you will learn whether you are a Non-Taster, Normal Taster or Super-Taster using a taste test that is genetically specific. You will also learn about the four primary flavors and how they influence one another, and how best to use them in a cocktail. This session will be especially helpful to anyone involved in the creation of cocktails and spirits, or anyone who would like to better understand how flavors are perceived.

Amore Amari: A Very Bitter History of Bitter Spirits in Apertif Service and Cocktails

Hotel Monteleone, 214 Rue Royal
Presented by Averna, Campari and The Bitter Truth
Led by Eric Seed and LeNell Smothers

While service of Amaros and bitter liquors is again on the rise with fine dining and cocktail programs, the availability and understanding of these libations has been a limiting factor to expanding their presence in North America. Still today in Europe, the bitter spirits are ever present in the form of Amer Picon, Salers Gentianne, Campari, Fernet Branca, Unicum, and Gorki List. This seminar explores the history and service traditions—both neat and in cocktails—of bitter spirits. Particular attention will be paid to the role of bitterness in drinks and general gastronomy. Participants will taste bitters and amaros traditional to regions ranging from central France, through the high Alps into Italy and into the Balkans.

Essential Guide to American Whiskey

Hotel Monteleone, 214 Rue Royal
Presented by Malt Advocate Magazine, and the Whiskeys of Heaven Hill (Evan Williams, Elijah Craig, Bernheim Wheat Whiskey, Rittenhouse Rye Whisky)
Led by Gary Regan and LeNell Smothers

Session will include a summary of American whiskey history and explanations of many whiskey classifications including straight, blended, single malt, single barrel, and small batch. The seminar will not only include America's native spirit, bourbon, but will also cover categories of corn whiskey, straight wheat, and straight rye with a nod to American single malts and modern experimental styles. The wit and banter of these presenters is sure to entertain you as you sample various whiskeys and learn how to use them in delicious cocktails.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Beefeater Gin

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Fri 06:00 pm - 08:30 pm

Royal Street Strut

Begins at the 200 Block of Rue Royal
Presented by Rain Vodka and Avenue Magazine

We strut! We Shop and We Cocktail Darling! Join us for a decadent afternoon as we stroll down world Famous Royal Street shopping, cocktailing, and exploring fabulous chandeliers, mirrors, marble and bronze statues, estate and modern jewelry, clocks, rugs, jade, porcelains, paintings, and more!

Fri 07:30 pm - 09:00 pm

Bar Chef Challenge

Location: TBA
Presented by Food & Wine, Grand Marnier and Navan Vanilla Liqueur

Tales of the Cocktail introduced a new event designed to test the capabilities, and the limits, of some of the best bartenders in the business. The "Bar Chef Challenge" is a very special competition, designed by Master Mixologist and bartender/trainer Dale DeGroff, to specifically challenge the creativity and flexibility of the contestants. Hosted by Food Goddess Lorin Gaudin and Kevin Brauch, host of Fine Living's Thirsty Traveler with Dale providing commentary gives the audience an inside glimpse into the mind of the mixologists in action. Mixologist Bridget Albert beat out six bartender competitors in 2007, and will defend her title in 2008.

Fri 08:00 pm - 11:00 pm

Rum and All That Jazz

Historic Preservation Hall
Presented by Old New Orleans Rum

Celebration Distillation, North America's oldest premium rum distillery and the maker of Old New Orleans Rum, will be hosting a night of music and cocktails at historic Preservation Hall. In New Orleans, cocktails and jazz have long been combined to make for memorable evenings. From the award-winning Iris restaurant, Alan Walter will be mixing the spirits of Old New Orleans Rum with the traditions of New Orleans jazz. Like musicians the world round, Alan has been inspired by the music of New Orleans, and has used this inspiration to place a modern twist on the traditional cocktail. This pairing exemplifies the New Orleans tradition of borrowing from others and making it our own.

Tickets for this event are $60.00 with 50% of the ticket price going towards the Preservation Hall's 'RENEW our Music' Fund. Please join us for a night of cool drinks and hot jazz in one of the most significant musical venues in the world.

Fri 09:30 pm - 11:30 pm

The Ultimate Bloody Mary Championships

House of Blues, Parrish Room
Presented by Louisiana Cookin, CocktailTimes.com, Uluvka Vodka, Tabasco and the United States Bartenders Guild

The top five USBG chapters are competing tonight for the title of the World's Best Bloody Mary, come cast your vote for the winning drink!

Fri 10:00 pm - 12:00 am

Around The Table: Cocktail Conversations

Hotel Monteleone Carousel Bar
Presented by PAMA Pomegranate Liqueur
Hosted by Jennifer English
Free Admission!

Join host Jennifer English of the James Beard Award Winning Food & Wine Radio Network for cocktail conversations in the Carousel Bar. English will create a virtual "state of the cocktail union" with leading luminaries in the field. The big stars of Tales of the Cocktails get cozy in the Carousel Bar and invite you to join them nightly.

Saturday

Sat 10:30 am - 12:00 pm

The Gentleman's Companion: The Life and Times of Charles H. Baker, Jr.

Hotel Monteleone, 214 Rue Royal
Presented by Dewar's Scotch and Mud Puddle Books
Led by St. John Frizell and Brian Rea

The session will explore the life of perhaps the best-loved cocktail writer of the 20th century: Charles H. Baker, Jr. In his Gentleman's Companion books and in the columns he wrote for Gourmet, Town & Country, and Esquire in the 1930s and 1940s, Baker chronicled his travels around the world and the drinks he had along the way: slings in Singapore, burrapegs in the British Raj, swizzles on sailboats in the Caribbean. His outsized personality, florid prose, and appetite for adventure have captured the imagination of cocktail fans for decades. Participants will receive a copy of The Gentleman's Companion and Mud Puddle Books will provide additional door prizes.

Regional Trends in American Cocktails

Hotel Monteleone, 214 Rue Royal
Presented by Sazerac Rye Whiskey and Tuthilltown Rum
Led by Jeffrey Lindemuth and Camper English

This panel, led by drink writers from the East and West coasts, along with other writers or bartenders, will discuss how mixologists, micro-distillers, and basic geography are shaping regional cocktail creations across America. We'll look at the types of cocktails and spirits popular in different areas of the US and the factors that contribute to that popularity, including seasonal and local produce, local food and restaurant trends, wine country synergies, traditional cocktails, environmental awareness, influences from immigrant communities, and customer demographics and preferences. How do (farmer's) market-driven California cocktails stack up against New York's precision drinks and competitive culture? Can cocktail innovation exist in tourist towns? Could Cleveland or Detroit be the next cocktail hot spot? Our panelists will address these questions and more.

Potions of the Caribbean: Lost Cocktails from America's Post War Playground

Hotel Monteleone, 214 Rue Royal
Presented by Cruzan Rum, Rhum Clement and Tiki Magazine
Led by Jeff Berry

In the 1950's, the Caribbean went Tiki. They built lavish resorts, where they served inventive tropical drinks inspired by the Tiki drinks served in America's wildly popular Polynesian restaurants and bars. We'll sample the best of these now lost "Polynesian-Caribbean" drinks, and learn about the people behind them—from Sloppy Joe Abeal, who first created exotic cocktails for thirty American movie stars during Prohibition, to Trader Vic, who opened an elaborate Tiki restaurant in Cuba.

Sat 10:30 am - 04:30 pm

Cocktail Market

Hotel Monteleone, 214 Rue Royal
Presented by Boca Loca Cachaca and New Orleans Homes and Lifestyles

Rarely do we see such a concentrated collection of industry professionals, product representatives, professional press and general public with a shared interest in spirits and cuisine. To celebrate this we've organized a four hour product showcase where attendees can shop at their leisure and learn about the products and services offered by our partners and local artists. Mud Puddle Books will host a vintage cocktail book sale offering both renowned and obscure cocktail books from the 1930s, 40s, 50s and 60s as well as a few rare treasures from even longer ago. Live on-site from 12 — 2 p.m., will be "Dig In with Chef Duke and Rock," a popular New Orleans radio show that highlights current trends in music, food, fashion and spirits. Visit with the chefs/radio personalities as they dig-in and review the five tasty days of Tales of the Cocktail

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by G'vine

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Gran Duque

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Sat 10:30 am - 12:30 pm

Morning Glory Cocktails

Cafe Adelaide, 300 Poydras Street
Led by Robert Hess

Join the Museum of the American Cocktail and Cafe Adelaide as they give your day a little wake-up call with a special breakfast session which will cover the history and proper preparation of several specialty cocktails traditionally associated with breakfast. Light breakfast included.

Sat 12:30 pm - 02:00 pm

Spice and Ice: The Art of Spicy Cocktails

Hotel Monteleone, 214 Rue Royal
Presented by Chile Pepper Magazine, Domaine de Canton, Milagro Tequila and Tabasco Pepper Sauce
Led by Kara Newman

Spicy cocktails are novel, but they are more than just a novelty. Why spicy cocktails and why now? Learn everything you need to know about making and drinking the ultimate spicy cocktail.

The Green Seasonal Bar

Hotel Monteleone, 214 Rue Royal
Presented by 4 Copas Tequila, Maker's Mark, Slow Food USA and Square One Organic Vodka
Led by Bridget Albert, Allen Katz and H. Joseph Ehrmann

As the Green Movement's popularity trends from environmentalism to the pleasures of eating and drinking, the opportunities and interest in seasonal, market-based cocktails has joined the tide. 'The Green Bar' will present options for a rising idealism in sourcing ingredients, sustainable distilling practices, Green-certification for bars and restaurants and most important, delicious cocktails. Hosted by Bridget Albert (Director of Mixology, Southern Wine & Spirits of Illinois and the author of the forthcoming, 'Market-Fresh Mixology'), H. Joseph Ehrmann (Proprietor of San Francisco's ELIXIR, California's first certified Green bar), and Allen Katz (Director of Mixology, Southern Wine & Spirits of New York and Chairman of Slow Food USA), the instructors will offer regional perspectives and experiences and offer resources to help bartenders adopt sustainable principles that are pro-business and pro-taste!

J.M. Legendre and the History of Herbsaint

Hotel Monteleone, 214 Rue Royal
Presented by Herbsaint
Led by Jay Brian Hendrickson

This session will cover the life of J.M. Lengendre, and the creation of Legendre Herbsaint.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by Mount. Gay Rum

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by St. Germain

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Sat 02:30 pm - 04:00 pm

The Cafes of Paris

Hotel Monteleone, 214 Rue Royal
Presented by Benedictine, Cafe Boheme, Dubonnet Blanc and Rouge, and Lillet Blanc
Led by Anistatia Miller and Jared Brown

The cafes and bars of Paris produced a remarkable collection of classic cocktails during their heyday from the 1800's to the 1930's. Discover the origins of the Sidecar, French 75 and its ancestor the 75, the Bloody Mary, Brandy Julep, and a host of other cocktails—including a few new innovations from Paris's Experimental Cocktail Club—with the director/curators of France's Expositions Universelle des Vins et Spiritueux. Celebrating its 50th anniversary in July 2008, Exposition Universelle des Vine et Spiritueux is the worlds most comprehensice collection of international wines and spirits, situated on Ile de Dendor in southern France. In addition to bottles dating as far back as 1810, items include menus and drinks lists covering the mid-19th century to the mid-20th century as well as rare European glassware and collectible works produced at the island's own glass studio during the 1960s.

Artisan Spirits

Hotel Monteleone, 214 Rue Royal
Presented by 4 Copas Tequila, Bluecoat Gin, Boca Loca Cachaca and Square One Organic Vodka
Led by Allison Evanov

Encore Spirits Glass Tasting with Georg Riedel

Hotel Monteleone, 214 Rue Royal
Led by George Riedel

Riedel Crystal is world-renowned for varietal-specific wineglasses which act as the loudspeaker for the wine's aromas and flavors. The spirits collection was developed by Riedel with the same principle used for wine—content commands shape. Georg Riedel, 10th generation glassmaker and the global head of Riedel Crystal will show how the shape of the glass can make a vast difference in the enjoyment of spirits by enhancing its complex characteristics and aromas. The spirits glass tasting will feature cognac, single malt scotch and tequila. Guests will taste and compare each one in spirit-appropriate glasses by Riedel to see how the glass does make a difference. All Riedel seminar attendees will take home a set of nine Riedel spirit glasses worth $150, compliments of Riedel Crystal.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by Grand Marnier and Navan

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Sonnema Vodka

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Iberville Room, 214 Rue Royal
Presented by Boca Loca Cachaca

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility.

Tales Of The Cocktail Tasting Room

Hotel Monteleone Bonnet Carre Room, 214 Rue Royal
Presented by Old New Orleans Rum

The sessions scheduled at Tales of the Cocktail are designed around general topics and themes to have the broadest applicable interest. We recognize, however, the need for our sponsors to provide more targeted and in-depth information about their specific products or offerings. To meet this need, we are setting aside special "Tasting Rooms," which can be reserved on a first come first served basis by our sponsors to provide a session that is specifically customized to their unique needs. These session rooms will be centrally located within the Hotel Monteleone and near main registration for easy access and visibility

Sat 03:00 pm - 06:00 pm

Cocktail Cinema

Location TBA
Presented by Plymouth Gin and Uvix Vodka
Led by Cheryl Charming with Christine Sismondo

Join us at the Cocktail Cinema to celebrate the 50th Anniversary of Auntie Mame. Cheryl Charming and Christine Sismondo host, Plymouth Gin and Uvix Vodka sponsor, and special guest star jan Handzlik (the young Patrick who makes a martini in the film) makes an appearance. The film begins in the prohibition year of 1928, but that didn't stop the flamboyant NYC Mame from throwing a party every week! Mame becomes Auntie Mame when she becomes the guardian of her deceased brother's son, Patrick, who is dropped off to her at one of her swanky parties. Cocktails and drinks mentioned, made and seen in the film include Martinis, Side Cars, Mint Juleps, Champagne, Daiquiris, Cognac and Drambuie. Auntie Mame was nominated for six Academy Awards and won three Golden Globes. Seating for the showing will be dinner party style. Cocktails, popcorn, snacks and prizes will accompany the showing.

Sat 04:30 pm - 06:00 pm

Cracking the Egg: The Tradition, Challenges and Potential of Eggs in Cocktails

Hotel Monteleone, 214 Rue Royal
Presented by Four Roses Bourbon and Martin Miler's Gin
Led by LeNell Smothers and Eric Seed

Eggs have a long and deep tradition in drinks of the world, such as the Ramos Gin Fizz, Pisco Sour, Egg Nog, and the Silver (or Violet) Lilly. While eggs can be indispensable as a platform for extending the potential taste experience, they can also present challenges and hazards that may limit the willingness to include egg cocktails in bar programs. This seminar first explores the tradition and potential for egg cocktails in today's bar programs — for both classic and progressive creations, then addresses the operational challenges of speed, safety and serving from experts in both food preparation and cocktails.

Making Your Own Cocktail Ingredients

Hotel Monteleone, 214 Rue Royal
Presented by Death's Door Gin
Led by Paul Clarke

As more people seek to re-create historically authentic vintage cocktails and to create new drinks with unique flavors, many cocktail aficionados are beginning to experiment with producing their own cocktail ingredients. This discussion will look at the production of bitters, liqueurs, syrups and other cocktail ingredients by home enthusiasts and professional bartenders alike.

Sat 06:00 pm - 09:00 pm

Tales of the Cocktail Tiki Block Party

Presented by Tiki Magazine. 10 Cane Rum, Cruzan Rum and Cruzan Flavors, El Dorado Rum, Mount Gay Rum, Old New Orleans Rum, Pearl Coconut Vodka and Rhum Clement

On July 21, New Orleans goes native as we transform Fulton Street into the world's greatest outdoor Tiki Bar. Sip authentic Mai Tais, Zombies, and other famous Tiki drinks, accompanied by mouth-watering pu-pus (that's island-style hors d'oeuvres, for you malihinis out there). Surrender to the intoxicating beat of live music from the award-winning exotica band, Crazed Mugs ,Thrill to the island antics of our dancers, and marvel at the skill on display at our live tiki-carving demo. Complimentary leis and other tiki freebies will be provided. Aloha wear is strongly encouraged, so put on your Hawaiian shirts ... and prepare yourself for a luau of volcanic proportions!

Sat 09:30 pm - 11:30 pm

Spirit Awards

Harrah's Theatre (Casino Building)
Presented by Pernod-Ricard USA

Tales of the Cocktail, along with TVs food and wine guru, Ted Allen, presented the first annual Spirit Awards in 2007. The awards recognize the top mixologists, bartenders, books and establishments in the spirits industry and winners receive exclusive Riedel Crystal awards.

Sat 10:00 pm - 12:30 am

Around The Table: Cocktail Conversations

Hotel Monteleone Carousel Bar
Presented by PAMA Pomegranate Liqueur
Hosted by Jennifer English
Free Admission!

Join host Jennifer English of the James Beard Award Winning Food & Wine Radio Network for cocktail conversations in the Carousel Bar. English will create a virtual "state of the cocktail union" with leading luminaries in the field. The big stars of Tales of the Cocktails get cozy in the Carousel Bar and invite you to join them nightly.

Sunday

Sun 09:00 am - 12:00 pm

Final Sip at The Reverse Happy Hour

Hotel Monteleone Carousel Bar
Presented by Belvedere Vodka

The best party of the year deserves an apt farewell. So join your friends for a final sip. Join us for New Orleans' first reverse Happy Hour presented by Belvedere vodka — at the only carousel where you have to be 21 to ride. Reverse Happy Hour is Sunday, July 20th from 11:00am-2:00pm. Come say goodbye to the friends you made all week, and let's toast to a life well lived and to the 7th annual Tales of the Cocktail.

Laissez le bon temps rouler!

Sun 10:30 am - 12:00 pm

Rum, Ron, Rhum

Hotel Monteleone, 214 Rue Royal
Presented by Bacardi Superior, Mount Gay Rum and Rhum Clement
Led by Wayne Curtis, Angus Winchester, Ben Jones and Chesterfield Browne

Premium rum is one of the fastest growing spirit categories in the US — a remarkable revival for a spirit that hasn't attracted this much attention since the American Revolution. This comprehensive panel will offer a guided introduction to rums in today's market, illustrate how rums can differ in style, and discuss which rums work best in various cocktails. Rum historian Wayne Curtis will serve up an overview of rum through nearly three centuries, and cocktail and rum expert Angus Winchester will offer his take on rum varieties and the cocktails that feature tem best. Plus, distillers of English-style rum, French-style rhum, and Spanish-style ron will be on hand to discuss (and offer tangible proof of) what makes their products so distinctive.

Bartending Techniques 101 and Barware

Hotel Monteleone, 214 Rue Royal
Presented by St. Germain Elderflower Liqueur, Death and Co., Grey Goose and Martini Brands
Led by Robert Hess and David Wondrich

Anybody should feel comfortable making cocktails at home. All it takes is a little know-how, a little booze, and some sensible tools. In this session, noted authorities Robert Hess and David Wondrich will outline the basics that will enable anybody to know what tools they need, and how to use them, in order to make great cocktails in the privacy of their own home. They will discuss how the various common bartender's tools evolved, and how they eventually found their way into the home market.

New Orleans on Fire

Hotel Monteleone, 214 Rue Royal
Led by Lorin Gaudin

We've survived hurricanes, FEMA and emotional politicians. We're rebuilding, re-bounding, restoring and resolutely hanging on to our culinary and cocktail heritage. New Orleans is hot! Explore the fire of the flame in cocktails, and spirit-laced desserts, their history, the lore and the taste — classic and contemporary. Get answers to all the burning questions...potable and edible.

Sun 12:30 pm - 02:00 pm

The History of the Margarita

Hotel Monteleone, 214 Rue Royal
Presented by Grand Marnier and Partida Tequila
Led by Jacques Bezuidenhout and Robert Hess

The evolution of the margarita. This session will review all the stories and recipes of the margarita from past to present. Participants will have the opportunity to sample different recipes and styles, mostly classically driven and utilizing fresh ingredients and premium 100% Agave tequila.

The Cocktail Garnish From Functional to Fabulous

Hotel Monteleone, 214 Rue Royal
Presented by Oregon Cherry Growers and Wild Hibiscus Syrup
Led by Martin Cate

An overview of the history and origin of the cocktail garnish, from its simplest early forms of olive or twist, to the elaborate showstoppers of the tiki era. This seminar will present a brief history of garnishes, followed by ways to recreate exotic garnishes that both home bartender and professional alike can use to dazzle their guests and boost sales. Tips and demonstrations on ice molds (dramatic cones, "covers of ice", and more), the creative and culinary uses of fire (caramelize ingredients, toast spices, and put on a show all at once!), and how contemporary mixologists use garnish for both sensory appeal and dramatic effect. And, of course, a word or two about cocktail umbrellas.

Famous New Orleans Spirits

Hotel Monteleone, 214 Rue Royal
Presented by Bombay Sapphire, Sazerac Rye Whiskey, Fee Brothers, Herbsaint, New Orleans Bourbon Society and New Orleans Magazine
Led by Chris McMillan and Phil Greene

Take a stroll through the streets of the French Quarter and Old New Orleans for this historic look at the classic cocktails of New Orleans. They are as much a reflection of New Orleans' taste as they are its history. Learn how to make them, the origins of their birth and best of all, drink them! Learn about the birth of one of the world's oldest cocktails, the Sazerac, how 19th century New Orleans apothecary Antoine Amedee Peychaud escaped revolutions in the Carribean, and later concocted his famous bitters, and how the drink evolved into what it is today, including the introduction of that mysterious Green Fairy, absinthe. Learn about how the Hurricane was a product of wartime rationing and resourcefulness, and its name and birthplace a throwback to Prohibition times. Hear how the under-celebrated Vieux Carre Cocktail is a reflection on the demographics of the Quarter in its day. Learn (and shake) your way through the history of the Ramos Gin Fizz, and watch newsreel footage of the Louisiana Kingfish, Huey Long, teach you (and the bartenders of New York) how to make one. Hear a stirring recital of poetry as you sip a Mint Julep, and last but not least, hear for the first time ever, the TRUE birthplace of Southern Comfort, and it's not in the French Quarter!

Sun 02:00 pm - 04:00 pm

Around The Table: Cocktail Conversations

Hotel Monteleone Carousel Bar
Presented by PAMA Pomegranate Liqueur
Hosted by Jennifer English
Free Admission!

Join host Jennifer English of the James Beard Award Winning Food & Wine Radio Network for cocktail conversations in the Carousel Bar. English will create a virtual "state of the cocktail union" with leading luminaries in the field. The big stars of Tales of the Cocktails get cozy in the Carousel Bar and invite you to join them nightly.

Sun 05:00 pm - 07:30 pm

The Wormwood Society First Grande Soiree d'Absinthe

Founded in 2004, The Wormwood Society is the most authoritative source of absinthe information in the United States. This year marks the inaugural Grande Soiree d'Absinthe ... Join us on Sunday evening for a glamorous all-absinthe cocktail hour—or Green Hour, as it was called in the day—as we share the newest and best premium absinthes and absinthe cocktails while being entertained by melodies of the Belle Epoque! Tickets on sale April 1, 2008.


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