Riba Rambles:
Musings of a Mental Magpie

Posted by Lis Riba at 7:45 PM

According to today's New York Times, the newest historical character in the American Doll franchise will be Jewish.

Rebecca Rubin "is a 9-year-old girl living on the Lower East Side in 1914 with her Russian-Jewish immigrant parents, siblings and a grandmother known only as Bubbie."

"The goal is that no one be offended and that Jewish and non-Jewish little girls alike will want to play tenement house with their new toy, which costs $95 — plus more for accessories like a sideboard with a challah resting on it." Not to mention the usual series of books. Furthermore, American Dolls has hired Joseph Jacob Advertising specifically "to help market Rebecca through Jewish publications and direct mailings to Jewish households."

So, expect to be hearing a lot more of her in the weeks and months (and years?) to come.